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BA (Hons) in Marketing with Foundation Year

Discover the dynamic world of marketing with our innovative, four-year BA (Hons) Marketing with Foundation Year programme. Through a combination of lectures, seminars, practical projects and real-world case studies, you will develop a deep understanding of marketing principles and their application in various contexts.
BA (Hons) Marketing with Foundation Year

Intake:

January, June, September

Location:

Fitzrovia, Holborn, Kingsbury, Southall, Wembley

Duration:

4 years

Fees:

£9,250 per year
Discover the dynamic world of marketing with our innovative, four-year BA (Hons) Marketing with Foundation Year programme. Through a combination of lectures, seminars, practical projects and real-world case studies, you will develop a deep understanding of marketing principles and their application in various contexts.  The programme begins with a foundational year designed to build essential academic and study skills, ensuring that you are fully prepared for the rigorous demands of undergraduate study. During this year, you will explore key concepts in marketing, business and related disciplines, laying the groundwork for in-depth learning in subsequent years.   Upon successful completion of the foundation year, you will progress to the core curriculum of the BA (Hons) Marketing programme. Over the next three years, you will delve into a diverse range of topics, including consumer behaviour, market research, digital marketing, branding and strategic marketing management.   In addition to the core curriculum, our programme includes micro modules that highlight the interconnectedness of marketing and business. These specialised modules provide students with valuable insights into key areas such as finance, management, entrepreneurship and sustainability, enriching their understanding of how marketing functions within the broader business ecosystem.  
Foundation year
  • Business Essentials
  • Academic And Professional Development
  • Digital Skills Development
  • Career and Contemporary Employability Skills
Year 1
  • Global Business Context 
  • Introducing Inclusive People Management 
  • Data Analytics and Decision Making 
  • Accounting and Finance for Managers 
  • Contemporary Marketing Essentials 
  • Team Psychology (Micro Module) 
  • Social Media Fundamentals (Micro Module) 
  • Enterprise and Opportunity (Micro Module) 
  • Reflection of Character Development (Micro Module) 
  • Thinking into Character – Personal Development Plan (Micro Module) 
Year 2
  • Ethical Business and Corporate Social Responsibility 
  • Market Research Skills 
  • Consumer Behaviour 
  • Strategic and Digital Marketing 
  • Digital Business and Innovative Technologies (Optional) 
  • Enterprise and Entrepreneurship: Commercial and Social (Optional) 
  • Business Negotiations in Practice (Micro Module) 
  • Managing Diverse Teams (Micro Module) 
  • Integrated Marketing Communication (Micro Module) 
  • Climate Change: Transforming Your Organisation for Sustainability (Micro Module) 
  • Employability and Sustainability (Micro Module) 
Year 3
  • Global Marketing 
  • Research / Consultancy Proposal 
  • Luxury Brand Management 
  • Dissertation / Consultancy Project 
  • Sustainable Product Development (Optional) 
  • Leading Innovation and Managing Change (Optional) 

Please note that fees are subject to change. Following the recent government announcement, we expect to increase our undergraduate tuition fees for UK students from the start of the 2025/26 academic year. Fees for the 2025/26 academic year will be published in due course.

Funding Your Study

You may be able to borrow money from the UK Government to help pay your tuition fees and to help with your living costs while studying. 

This could take the form of a Tuition Fee Loan to cover the cost of your tuition fees, and/or a Maintenance Loan to support you with living costs whilst studying.

Discover the dynamic world of marketing with our innovative, four-year BA (Hons) Marketing with Foundation Year programme. Through a combination of lectures, seminars, practical projects and real-world case studies, you will develop a deep understanding of marketing principles and their application in various contexts.  The programme begins with a foundational year designed to build essential academic and study skills, ensuring that you are fully prepared for the rigorous demands of undergraduate study. During this year, you will explore key concepts in marketing, business and related disciplines, laying the groundwork for in-depth learning in subsequent years.   Upon successful completion of the foundation year, you will progress to the core curriculum of the BA (Hons) Marketing programme. Over the next three years, you will delve into a diverse range of topics, including consumer behaviour, market research, digital marketing, branding and strategic marketing management.   In addition to the core curriculum, our programme includes micro modules that highlight the interconnectedness of marketing and business. These specialised modules provide students with valuable insights into key areas such as finance, management, entrepreneurship and sustainability, enriching their understanding of how marketing functions within the broader business ecosystem.  
Foundation year
  • Business Essentials
  • Academic And Professional Development
  • Digital Skills Development
  • Career and Contemporary Employability Skills
Year 1
  • Global Business Context 
  • Introducing Inclusive People Management 
  • Data Analytics and Decision Making 
  • Accounting and Finance for Managers 
  • Contemporary Marketing Essentials 
  • Team Psychology (Micro Module) 
  • Social Media Fundamentals (Micro Module) 
  • Enterprise and Opportunity (Micro Module) 
  • Reflection of Character Development (Micro Module) 
  • Thinking into Character – Personal Development Plan (Micro Module) 
Year 2
  • Ethical Business and Corporate Social Responsibility 
  • Market Research Skills 
  • Consumer Behaviour 
  • Strategic and Digital Marketing 
  • Digital Business and Innovative Technologies (Optional) 
  • Enterprise and Entrepreneurship: Commercial and Social (Optional) 
  • Business Negotiations in Practice (Micro Module) 
  • Managing Diverse Teams (Micro Module) 
  • Integrated Marketing Communication (Micro Module) 
  • Climate Change: Transforming Your Organisation for Sustainability (Micro Module) 
  • Employability and Sustainability (Micro Module) 
Year 3
  • Global Marketing 
  • Research / Consultancy Proposal 
  • Luxury Brand Management 
  • Dissertation / Consultancy Project 
  • Sustainable Product Development (Optional) 
  • Leading Innovation and Managing Change (Optional) 
Please note that entry to this course is subject to Buckinghamshire New University’s specific  general entry requirements and English language requirements: 
  • UCAS tariff points: 32-56 
  • IELTS Academic/IELTS for UKVI: 6.0 overall with minimum of 5.5 in all areas. 
  If you do not meet the entry requirements you may still be invited for interview if you have relevant professional experience. In the event that you are invited for interview, you will be required to demonstrate the necessary knowledge and understanding for entry onto the course.  Previous study, professional and / or vocational experiences may be recognised as the equivalent learning experience and permit exemption from studying certain modules in accordance with our accreditation of prior learning (APL) process. 
UCAS points: 32 (this can be made up from a range of level courses, for more information on the UCAS points for your qualification go to the UCAS tariff calculator)  Students will also be asked to attend an academic interview. Suitability for entry to our programmes can be demonstrated in several ways and is not limited to academic qualifications alone and applicants who do not meet our published entry requirements are encouraged to contact recruitment and admissions for advice. 

Please note that fees are subject to change. Following the recent government announcement, we expect to increase our undergraduate tuition fees for UK students from the start of the 2025/26 academic year. Fees for the 2025/26 academic year will be published in due course.

Funding Your Study

You may be able to borrow money from the UK Government to help pay your tuition fees and to help with your living costs while studying. 

This could take the form of a Tuition Fee Loan to cover the cost of your tuition fees, and/or a Maintenance Loan to support you with living costs whilst studying.

FAQ

What is BA (Hons) Marketing with Foundation Year?

BA (Hons) Marketing with Foundation Year is a four-year undergraduate degree designed for students who do not meet the standard entry requirements for the traditional BA Marketing degree. The foundation year provides essential business, marketing, and academic skills to prepare students for the full BA program.

Who should study this course?

This course is ideal for students interested in digital marketing, brand management, market research, advertising, and consumer behavior but who lack the qualifications for direct entry into the BA Marketing program. It is also suitable for mature students returning to education.

What is covered in the Foundation Year?

1. Introduction to Business and Marketing
2. Academic and Research Skills
3. Digital and Social Media Marketing
4. Consumer Behavior and Market Trends
5. Business Communication and Professional Development.

What career opportunities are available after completing this degree?

1. Marketing Executive
2. Social Media Manager
3. Brand Manager
4. Digital Marketing Specialist
5. Market Research Analyst
6. Advertising and PR Consultant
7. Content Marketing Strategist

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