The BA (Hons) Business Management (Marketing) (Top-Up) provides a specialized exploration of contemporary marketing, strategic business management, and advanced brand positioning. It is ideal for students and professionals looking to enhance their academic standing, specialize in digital communication, and advance their careers into senior marketing roles within the international business sector.
Throughout the course, you will study contemporary issues in marketing, strategic management, and international marketing strategies. You will also gain hands-on experience in market analysis, campaign planning, and stakeholder engagement, ensuring you develop the analytical skills required to manage diverse marketing operations and drive brand growth in a competitive global market.
A strong emphasis is placed on real-world applications, with a major final project that allows you to demonstrate your expertise in a specialized area of marketing. You will work on marketing audits, digital strategy development, and professional ethics, preparing you to tackle challenges in social media management, consumer trends, and enterprise-level brand operations.
Graduates of this program are well-equipped for high-level careers in marketing management, brand consultancy, digital strategy, and market research. This degree provides the essential academic credential needed to pursue Master’s-level study (such as an MSc in Strategic Digital Marketing) or move into leadership positions such as Marketing Director or Campaign Lead within international firms and creative agencies.
With the demand for data-driven marketers at an all-time high, this program ensures you graduate with industry-relevant expertise, hands-on experience, and a deep understanding of modern consumer systems. Whether you aim to lead global marketing teams, design innovative digital campaigns, or pioneer new advancements in market intelligence, this degree provides the final tools to excel in the world of marketing management.
Year 1: Core Modules
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Contemporary Issues in Marketing – Examining the digital, social, and economic trends impacting modern consumer behavior and global market dynamics.
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Strategic Management – Mastering the frameworks required to plan and execute high-level business strategies that drive long-term competitive advantage.
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International Marketing – Exploring methods for scaling brands across global borders and managing marketing operations in diverse cultural environments.
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Marketing Management Project – Implementing a major, self-directed research project that applies theoretical knowledge to solve a real-world marketing business challenge.
“These courses are offered through our partner universities and colleges.”
Funding Your Studies with Student Finance
You may be eligible to receive financial support from the UK Government to help cover your tuition fees and living expenses while studying.
✔ Tuition Fee Loan – Covers 100% of your tuition fees, paid directly to the university, so you can focus on your studies without financial stress.
✔ Maintenance Loan – Helps with living costs, including rent, food, and travel, making student life more manageable.
At Active Care Education, we simplify the process for you! Our expert team will guide you step-by-step, ensuring you secure the funding you’re entitled to. If you’re a British Citizen, Refugee, have Indefinite Leave to Remain, or hold EU Pre-Settlement Status (2.5 – 3 years), you could qualify for this government-backed funding.
Why wait? Start your journey towards a degree without upfront costs! Contact Active Care Education today for free assistance.
